Accenture’s Marcel Thom talks about the digitization of the healthcare sector


Marcel Thom is CEO of Accenture.

Mr. Thom, companies like Nike and JP Morgan already have branches in the Metaverse. Will there soon be Swica or Helsana digital counters?
Mark Thomas: If the metaverse grows further, there will also be a Swica or Helsana branch. Interesting questions arise for health insurers. For example, how do you handle drug prescriptions or reimbursements? Of course, these companies must also assume their role as health partners in the metaverse. Until then, a lot needs to happen in the Metaverse, for now these are just the first leaps.

What benefits do health insurers or healthcare companies see in the metaverse?
What you can already do now are psychiatric treatments such as so-called aversion therapies. However, the metaverse also opens other channels to interact with doctors. For example, after operations, they can use their virtual reality glasses to assess the progress of the patient’s healing process. The Balgrist hospital in Zurich also uses this principle: experts from all over the world can use VR glasses to support operations. Training scenarios can also be easily replicated in the metaverse. The body parts of the deceased are then no longer necessary, for example when treating complex fractures. Another very important area is that of digital twins. Your own avatar is fed with personal health data to simulate the effects of medications.

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