“Shein x Klarna Wonderland”: Cooperation in the metaverse

Shein and Klarna have jointly designed a virtual world of experience and shopping in the metaverse. In addition to Shein products, the app also includes user-generated content and other exclusive items and content that can be purchased in a fun way.

Chinese fashion brand Shein and globally operating payment platform Klarna are cooperating in their first metaverse project: The so-called “Shein x Klarna Wonderland” is intended to be a virtual shopping place that goes to beyond a pure shopping experience. The project is made possible by the Roblox platform, developed by Swedish game developer “The Gang”.

Users should have fun and experience content in a fun way, such as content created by other buyers (user-generated content). This content can be unlocked after visitors complete tasks such as exploring different avatar personalities or opening Klarna boxes to get more goodies for their own avatar.

Special shopping experience

Users can also explore the virtual environment via the “Klarna Smoooth Boat Ride” and try out various interactive areas, called “Personas”; including “Homebody”, “Work Life”, “Party Centra”, “It Girl”, “Gym Zone”, “Christmas Carol” or “SHEINforAll”. The latter is described as a place where “fashion is for everyone; no matter the age, style or size of the dress”.

Additionally, there is also an exclusive SHEIN x Klarna Wonderland Discord channel specially set up to allow the purchase of additional goodies in the app. New items will be added weekly.

With this Metaverse project, Shein is expanding its range and, according to media reports, also plans to open a market business.

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