BMW: Integration of the BNB chain for the Blockchain loyalty program – 30/12/22 – News

Friday 30/12/2022 10:28 from Echo BTC

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A BMW M5 as a sedan.

To create incentives for customers, BMW is working on a blockchain-based loyalty program. The German car manufacturer relies for this on the BNB channel.

  • The car manufacturer BMW integrates a blockchain solution via the BNB chain to offer loyalty programs to its customers. This is from a press release by blockchain infrastructure company Coinweb.
  • “Coinweb will advise BMW Financial Services on setting up and implementing smart contracts and a cross-chain customer loyalty program,” he said.
  • As part of the rollout plan, it should be checked “whether time-consuming manual processes can be automated using smart contracts”.
  • The second phase involves the development of a SaaS Web3 application that will incentivize “BMW Group customers with a blockchain-based rewards program,” according to Coinweb.
  • Users could then redeem the purchased bonus at “BMW or in a networked ecosystem”, he said.
  • The BNB blockchain was selected for its “performance in terms of cost, speed and capacity”.
  • The integration is currently only planned for customers in Thailand. It remains to be seen whether BMW will expand the blockchain loyalty program to other countries.
  • Bjorn Antonsson, CEO of BMW Leasing (Thailand), said: “We anticipate that this move from manual paperwork to immutable records on the blockchain will contribute enormously to seamless efficiency and transparency.
  • The public company has been using blockchain technology since 2019 and wants to improve the transparency of vehicle history. More about it here.
  • BMW recently filed NFT and Metaverse patents to protect its own brand.

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BMW post wants to use BNB-Chain for blockchain loyalty program first appeared on BTC-ECHO.

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