The streaming platform continues to diversify its content by releasing a series of Nike Training Club videos. Collaboration with sporting goods maker part of response to growing competition in streaming industry.
On December 30, seemingly just in time for millions to make their New Year’s (fitness) resolutions, the first of 45 episodes of the fitness series will be released.
Netflix with commercial breaks – The new subscription will not trigger
According to Statista, more than 220 million people have a Netflix subscription. As for the German market, the former top-performing streaming service has recently been replaced by Amazon Prime Video.
The video-on-demand service was able to gain around 18 million new subscribers this yearbut the pace at which it delights new users is gradually slowing.
(https://de.statista.com/statistics/data/studie/196642/survey/subscribers-to-netflix-quarterly-numbers/#:~:text=subscribers%20from%20Netflix%20worldwide%20to,quarter%202022&text= The%20number%20of%20paid%20Netflix, by%20approximately%204%2C5%20%.)
In response, the platform rolled out an ad-supported subscription this quarter, but so far it hasn’t caught on. According to market research firm Antenna (Link: https://www.antenna.live/post/the-launch-of-netflix-basic-with-ads) Netflix has only been able to convince about 9% of new customers with the new subscription model since the introduction of the “Basic with Ads” subscription in the United States. More than 90% of new users continue to choose one of the other tariffs.
The primary objective of bringing a new dynamic to the acquisition of new customers was missed. Subscribers seem willing to pay higher monthly fees and are reluctant to participate in the advertising deal. Perhaps it’s the streaming experience that makes the difference: watch what you want, without commercial breaks. In any case, it is clear that the group has not yet found a recipe against the decline in the acquisition of new customers.
The company has been diversifying its offering for some time. In November last year, the streaming giant launched the “Netflix Games” offer. Since then, subscribers can select online games in the proven app and download them to their smartphones from the App Store or Google Play Store.
In order to further develop the gaming division, the group recruited former EA and Oculus manager Mike Verdu. He is responsible for ensuring that customers fill their free time in the future, that they do not spend streaming series and films, with the range of in-house games.
Earlier this week, the company announced that it would start streaming Nike Training Club classes starting next week. A total of 30 hours of training videos will be released, split into two seasons. The first season, consisting of 45 episodes, will begin on December 30. The second season is expected to be available in the first quarter of 2023.
In terms of content, Nike Training Club videos offer workouts suitable for people with a wide range of fitness levels. Classes include yoga, high intensity training (HIT), wellness and more. All Netflix subscribers can stream the new content, regardless of existing subscription model. In addition, the trainings will be available in several languages.
What exactly is the Nike Training Club app?
Video lessons, which were previously available exclusively through the sporting goods maker’s app, offer training support for different fitness levels and instructions for workouts in different disciplines such as weight training, calisthenics (exercises with your own body weight), yoga and HIT workouts. The virtual fitness trainers are all certified Nike trainers. The sporting goods group’s app also lets you compare deals like Apple Fitness+ or Peloton.
Will we see a “Netflix Fitness Club”?
Depending on viewers’ acceptance of the push into the fitness space, the group could follow the same path as with its line of films and series. Again, these were initially only external productions until the streaming provider was able to raise funds for the production of its own films, series and documentaries. Today, a significant portion of the title selection consists of Netflix Originals.
With the in-house production of fitness content, the streaming giant would not only compete with the aforementioned apps from Apple or Peloton. Move-to-earn (M2E) projects in the Web3 area also fish in these waters. Just like the young company FightOut, which also wants to attract less crypto-savvy target groups for its M2E project.
FightOut: the Web3 Fitness startup
The play-to-earn space is the crypto sector for some observers with the greatest growth potential. Many P2E projects shone with successful pre-sales this year. FightOut wants to replicate that success in the movement to win. The training sessions aim to transform each user into a potential professional martial artist.
MMA fighters and professional wrestlers are among the best athletes and his training consists of a wide variety of elements, making his training approach ideal for transfer to beginners and amateurs. The various endurance and strength exercises as well as the learning of punching, kicking and throwing techniques train the whole body and also sharpen the senses.
A prerequisite for successful training is of course that the training control is adapted to the fitness level and previous experience of each user, which the app guarantees by means of a corresponding request.
Users are rewarded with tokens for reaching individual fitness goals and completing real-life workouts. The incentive to generate income with exercise should also appeal to people who have never had contact with Web3 or cryptocurrencies.
To that end, FightOut plans to launch a marketing offensive during the ongoing presale that will involve professional athletes as brand ambassadors. Professional fighters should also act as coaches and convey their experiences and tips to users via training videos.
At the heart of the platform is the FightOut app. It serves as a dashboard for training content, progress, and goals. It also represents the avatar representing the user’s metaverse and visually reflecting its performance in the real world. Users also receive feedback on their own progress via leaderboards, leagues, tournaments, and prizes.
FGHT and REPS tokens are used to log into the application. Fiat currencies are also accepted. Users who pay for their subscription in their home currency get a 25% discount.
Rewards for tournament wins and some training progress are earned in REPS. The goods available there can also be used with this in-app currency and other services such as online consultations with a personal trainer or professional sparring coaches.
Developers rely on social networks and a Web3 application that bridges the metaverse and users’ virtual avatars. In addition, up to 20 fitness studios are to be opened as community centers and as a bridge between the analog world and the Metaverse world.
Out of 10 billion FIGHT tokens available, 60% is reserved for presale and 10% serves as a liquidity reserve. The remaining 30% will be used for rewards and further development of the project. It is also worth noting that the development team has not set a minimum deposit or a maximum amount for the presale..
From Purchasing FightOut Tokens in large numbers or with a longer holding period is rewarded with bonus chips. For example, if you agree to keep purchased tokens for 6 months, you will receive a 10% token bonus. Those who keep it for 24 months are rewarded with a 25% bonus.
In the current presale phase, investors can get 60.06 FIGHT tokens for 1 US dollar. Thus, the token is valued at $0.0166 until its official market launch.
Regarding the security of the new project, it should be noted that the CoinSniper KYC-certified would have.