• One step closer to the virtual world
• Strong partners on board
• Cross-blockchain trading
Indian blockchain platform Polygon cooperates with Warner Music and e-commerce company LGND. The joint music platform LGND Music is to be launched as early as January 2023.
A new era in the music industry 🎶@LGND_music announced a multi-year partnership with @warnermusic and Polygon for a new collaborative digital collection platform, LGND Music https://t.co/fXxnaPouPH pic.twitter.com/MrdJ4fR8mS
– Polygon – MATIC 💜 (@0xPolygon) December 6, 2022
According to reports from BTC Echo, the virtual platform is designed in such a way that digital music collectibles can not only be played but also traded on the blockchain as NFTs. In addition, there should be a cooperation with the SPINNIN’ RECORDS label from the Netherlands, which belongs to the Warner Music Group and is known for electronic dance music.
Objectives of the new platform
On the new platform’s homepage, you can read that the companies involved were looking for a new approach to bringing things simple and beautiful for music fans into the virtual world: listening to music, exchanging, building contacts. “Fans needed something simple that would allow them to collect, own and re-share music while feeling closer to their favorite artists.”
At the same time, they want to create a level playing field for musicians and artists and involve them accordingly. “Artists needed a platform where they could make their voices heard and connect directly with their community, while making royalty payments transparent and, most importantly, fair.”
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Music NFTs can also be played on mobile devices from all common platforms. In the future, trade should then be possible through blockchains. “We have been working for over a year to bring the best blockchain experience to passionate music lovers around the world and we look forward to innovative and unique content from all types of WMG artists,” said Michael Rockwell, CEO of LGND. Music, quoted by BTC ECHO.
The success of Polygon
Polygon currently seems to be able to weather the crypto crash, the Polygon coin was even able to rise significantly in November before the price fell again recently. This is certainly due to the positive headlines surrounding the company. Because Polygon has already won several strong cooperation partners: JPMorgan, Disney, Reddit, OpenSea and Meta extend their Web3 structures on the Ethereum scaling solution and manage their NFT trading on the Polygon network.