ZZF Forum: Crisis? – no thanks! How we inspire tomorrow’s pet owners

Central Association of Zoological Specialists in Germany (ZZF)

ZZF Congress on March 21 and 22, 2023 in Niedernhausen / How the pet industry is mastering the crisis / Opportunities and risks on the Internet / Generation Z: New customers and specialists / Showing an attitude: Purpose Marketing

Here is our latest press release from the pet industry:

Wiesbaden, December 19, 2022 – ZZF Forum: “Crisis? – no thanks ! How we inspire the pet owners of tomorrow. ZZF Congress on March 21 and 22, 2023 in Niedernhausen / How the pet industry is mastering the crisis / Opportunities and risks on the Internet / Generation Z: New customers and specialists / Showing an attitude: Purpose Marketing

Fluctuating consumption, new digital sales channels, changing attitudes and needs of customers and professionals – the pet industry faces many challenges. On the ZZF Forum for the pet industry on March 21 and 22, 2023 in Niedernhausen Industry participants are provided with the tools to adapt to current changes and build customer loyalty. under the tagline “Crisis? – no thanks! How we inspire tomorrow’s pet owners” Pet dealers, system centers, manufacturers, pet groomers and other service providers exchange views on current developments in the pet market and labor in the pet trade. company.

There as an industry expert Matthew Pohl, managing partner of mp-Group and Kölle Zoo. Trixie CEO reports on how the non-food industry is navigating current challenges Volker Haak. Fritz Gerkeseasoned industry expert and consultant, takes a critical look at retail pricing and presents ideas for increasing profits.

Opportunities and risks on the Internet

Digital and Internet services present both opportunities and risks. Whether it’s spear phishing emails, fake calls or multiple blackmails, cyberattacks and hacker attacks are on the rise in businesses large and small. Raphael Robert Gawendamanaging director of RWT Crowe IT Consulting, shows during the forum how companies can react in the event of a crisis and minimize the risks.

What should companies and petinfluencers look out for when showcasing animals or sharing customer leads Dr Michaela Fels, veterinarian at the University of Veterinary Medicine Hannover. It presents the results of an empirical study on animal suffering and the manipulation of companion animals in social media.

At the end of the first day of the event, the question is: are companies missing out if they are not already facing Metaverse, Web3 and blockchain technology? Marilyn Reppdeputy general manager of the Mittelstand-Digital Zentrum Handel, gives an overview of the possibilities of Web3.

Generation Z: New customers and professionals

The expectations of so-called Gen Z as customers and employees will be explained the next day Rudiger Maas of the Institute for Research on Generations. Britta beststaff developer and trainer specializing in the pet trade, advises on recruiting suitable interns and young talent.

In the interview the entrepreneur speaks Robert Daslergeneral manager of several Zoo & Co stores, on the opportunities for pet stores and the current challenges of opening new stores and recruiting staff.

Showing attitude: targeted marketing

Target marketing is all the rage, including in the pet industry. Explains why meaningful marketing can be valuable for businesses and how Mera Tiernahrung implemented Mera’s transformation into a “goal” driven brand Martin Spengler, Marketing & Sales Director at Mera Tiernahrung. Describes the pitfalls to avoid for marketing purposes Annette Hacki, Managing Creative Director at Jung von Matt, from the perspective of a creative implementer.

During breaks and during the evening meeting on the first day of the event, zoo professionals, wholesalers, trainers and manufacturers from the pet industry can make new contacts and exchange experiences.

For more information and to register, go to www.zzf-forum.de. ZZF members pay a preferential rate.

Zentralverband Zoologischer Fachbetriebe Deutschlands e.V. (ZZF)
Mainzer Straße 10
65185 Wiesbaden - Germany
 www.zzf.de

Press contacts:

Antje Schreiber  
0611 447553-14 
Eva Schmidt 
0611 447553-15 

press@zzf.de

Weiteres Material zum Download

Dokument:  ZZF_pmf_2022_ZZF-Forum 2023.docx

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