the Roblox-Aktie (WKN: A2QHVS) may be a term you are familiar with. Behind the name hides the company that operates the online game of the same name. Many investors sensed a Metaverse opportunity. The future will have to show if this turns out to be true.
In the Roblox game, there is a digital currency called Robux. To be honest, I don’t know if this formally meets the definition of a cryptocurrency. However, digital currency fulfills many characteristics of a medium of exchange. Best of all, there’s already solid adoption, let’s take a closer look.
Roblox Stock: Robux as digital currency
Robux is the common means of exchange on Roblox. The business model of the company is based, among other things, on the sale of this same currency. For 9.99 euros, players receive 800 of these Robux, with a subscription of 1,000 units of the digital exchange medium. In the game it is possible to buy items and other things for this. For example, digital goods such as Louis Vuitton handbags. The imagination knows no bounds. Or: The ability to create digital goods that businesses can sell.
Now let’s get down to business: Roblox has managed to maximize the adoption of this medium of exchange. It is only about acceptance in the Metaverse or on the online platform. According to reports, the first kids want their spending money paid directly to Robux. This suggests to me that they are getting used to it. And at the same time you want to buy such goods against the currency and see a greater benefit in this than spending money in a kiosk, for example.
Roblox has also created a way to trade with Robux. The digital asset is seen as a currency and therefore very directly as a store of value in this limited digital world. There are digital goods for the asset and therefore a very efficient exchange takes place. And no speculation like other cryptocurrencies.
A mark of quality
I keep seeing moves I like in Roblox stock. Robux is a medium of exchange, acceptance is high. About half of the 60 million daily users are currently under the age of 13. Of course, the target group only has pocket money. This means that the platform must also be made attractive to older generations. For me, this is one of the main tasks of the company.
Nevertheless: It is smart to establish yourself in a relevant target group and establish Robux there as a medium of exchange. With this asset, the company has created what I still lack with many cryptocurrencies. But, as I said: in a very small digital space, which seems to hit a relevant target.
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Vincent does not own any of the shares mentioned. The Motley Fool owns shares of and recommends Roblox.