Brots presents the world’s first NFT music exhibition during Milan Music Week

MILAN, March 2 /PRNewswire/ –

The exhibition space, designed by REALITY IS__, offered visitors the opportunity to discover the musical NFTs of the pioneering artists of the Asian label Fake Record.

MILAN, Dec. 16, 2022 /PRNewswire/– NFT mobile music app Brots has hosted its first-ever music in a new collaboration with London-based design studio REALITY IS and Asian Fake, a record Milan-based independent label -exhibition NFT.

The installation, which can be viewed on YouTube (, offered visitors a unique opportunity to engage with musical NFTs in an immersive way. As part of Milan Music Week, the installation informed artists and record labels about the dynamic new music NFTs are bringing to the music industry.

The NFT music experience was titled “//REFRECTED SOUND” and featured tracks by pioneering artists from Asian Fake Record label GINEVRA, Deriansky and ALDA. For each song, a different visual artist created a video that illustrates the different techniques and areas and shows the variety and possibilities of NFTs.

“//REFRECTED SOUND was a great opportunity for us to spread knowledge about NFTs in the music industry and show how they can be useful. This initiative also marked the beginning of our partnership with Asian Fake, a label based on its innovations is proud and we look forward to welcoming all of its artists to our platform,” said Alessandro Marin, co-founder and CEO of Brots.

“As we placed the music front and center, //REFRACTED SOUND combined AV content with scenography to create a visual listening experience. Spatially, we used the surrounding architecture to create three zones, each featuring the music of a different artist was enhanced by breathtaking visual impressions”, summarizes Carola Migliore, creative co-founder of REALITY IS__.

Information on breads

Brots is a mobile application designed for non-encrypted users that allows artists to publish their NFT projects. The app makes the Web3 experience accessible to everyone, allows payments in euros and the creation of in-app wallets. In order to connect Web2 and Web3, Brots is experimenting with new NFT applications for the music industry.

Reality Information IS__

REALITY IS__ is a London-based design studio that innovates the way we experience culture, music and technology.

Fake Asian Information

Asian Fake is a Milan-based independent label founded in 2017 by Filippo Palazzo and Yuri Ferioli.

Alessandro Marin

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