Winkyverse brings The Smurfs to the world’s first educational Metaverse

Winkyverse is a warm, welcoming and accessible world that caters to all audiences: adults, children and families. In this world, people and nature coexist in harmony, and players will learn the importance of cooperation and growing knowledge to protect the environment through a wide variety of playable quests that are both fun and educational.

As this world strives to protect the environment, Winkyverse and Mainbot are committed to the same principles in their development and operation. These include the deployment of a future blockchain that is as carbon neutral as possible, the creation of an ethics committee to oversee the Metaverse experiment, and finally the creation of a foundation that will donate 2% of Winkyverse’s profits. to organizations focused on the environment, Focus on education and child development .

The adorable, iconic little blue characters you know as The Smurfs knows and created by Peyo celebrate their 65th anniversary in 2023. “The Smurfs” are known for their educational content and have been conveying or promoting joy, positivity, team spirit and environmental awareness for decades.

They entered the metaverse in 2020 and now become the first joint owners of land in Pomokata, the Winkyverse’s first biome. The fact that the land belongs to the Smurfs is the beginning of a partnership that is not only playful and creative, but also responsible.

First trailer for Pomokata. Source: Winkyverse Youtube Channel

The Smurfs’ entry into Winkyverse is also part of another major upcoming event: the first public land sales on on November 22. In a private sale that took place in September, 50% of all available lots were sold within the first hour. This time, real estate sales can also be done in fiat (via card payments in traditional currencies like the euro or the dollar) or in WNK tokens (the virtual currency of the game).

“The Smurfs embody collaboration, mutual respect and a desire to learn. We want to achieve all of this with our gaming experience. The arrival of this famous, globally known and respected brand is an important step in our development of Winkyverse. Now that we can also use fiat as a means of payment, we can make the metaverse even more accessible,” said Boris Kesler, CEO of Mainbot.

“We are very excited about this new partnership with Winkyverse. We know that the Smurfs hold a special place in the hearts of children, so it is very important for us to offer educational content. There is play and learning in the Metavers. embody the Smurfs better than that?”, said Fabienne Gilles, Director of Consumer Products and Business Development at IMPS.

About Mainbot

Founded in Paris in 2017, Mainbot is the inventor of Winky, a smart toy robot for the whole family. There are several applications for the robot with which children can have fun and learn something. To date, Winky is present in more than 20,000 homes.

Mainbot recently raised €24.5 million to create Winkyverse, the first engaging, adventurous and fun educational metaverse for adults and children.

About Peyo, LAFIG Belgium/IMPS (International Merchandising Promotions & Services)

IMPS, in collaboration with LAFIG Belgium, is the official licensor of the little blue figures called ”The Smurfs”. Over the years, IMPS has worked closely with its agents around the world to successfully develop licensed merchandising, retail and co-branded promotions, publishing operations, broadcast deals, theme parks , live shows and family entertainment centers that ensure the continued success of the Smurfs have secured. IMPS is run by Véronique Culliford, daughter of Pierre Culliford, creator of the Smurfs, known by his pseudonym Peyo. Véronique has run IMPS since 1984 and controls the rights to the Smurfs and the Smurfs worldwide license with LAFIG Belgium.

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