Going Digital: How the Metaverse is Transforming the Travel Industry – Cash.

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These megatrends do not exist in isolation, but in an evolving ecosystem in which new technologies connect and drive them forward. At the heart of this ecosystem is data.

Meet the Megatrends explores 12 trends that will define travel over the next decade. The metaverse has a significant influence.

Various influential megatrends – from highly connected young travelers to the arrival of electric air taxis – will have a huge impact on air travel over the next decade, forcing industry, governments and technology to adapt rapidly. In any case, that’s the view of Meet the Megatrends, a new report from SITA that examines 12 emerging technological, societal, tourism and economic trends that will dramatically transform the travel landscape by 2033.

These megatrends do not exist in isolation, but in an evolving ecosystem in which new technologies connect and drive them forward. At the heart of this ecosystem is data. The growing willingness of suppliers to share data within the wider travel industry will further accelerate these trends and pave the way for the more connected and seamless travel experience that passengers desire.

Ilkka Kivelä, VP Strategy & Innovation at SITA: “The aviation industry is at a post-pandemic crossroads. She faces challenges from all sides. As the global travel industry recovers, airports and airlines are struggling to deliver the seamless travel experience passengers expect – often with reduced staff and tight budgets. The climate crisis demands faster and more decisive action from the industry to make travel more sustainable. We now have the opportunity to reinvent the world of travel from the ground up, to combine two and two and to revolutionize travel through bold solutions across all sectors and using the latest technologies.

One of the key trends identified in the report is that Gen Z and Millennials are driving a digital transformation of the transportation industry, demanding a more integrated digital travel experience and accelerating the digital lifestyle. Privacy, digital identity rights and passenger screening mechanisms will be a priority for passengers. They open the door to a future where we can travel anywhere, from anywhere, without the need for physical documentation or being stopped for ID.

Other influential trends include automation and the development of smart airports, which will transform the workforce, lead to a new, flatter business organization and streamline operations through technology. By 2030, Metaverse capabilities will be commonplace at major airports, playing an indispensable role in streamlining operations, avoiding disruptions and facilitating intuitive and immersive control of smart airports. This, in turn, will require new skills and open up new opportunities for those working in the industry.

At the same time, electric planes are expected to be ubiquitous at major international airports by the end of the decade, acting as an efficient support service and source of revenue for airports and airlines. Investment in the urban air mobility industry has exploded, with $4.7 billion spent on eVTOL aircraft development this year alone.

Ilkka Kivelä: “These trends have a decisive impact on SITA’s innovation program. We look forward to serving in many of these areas and working with partner companies to drive positive change across the industry.

The SITA Lab innovation team was in charge of the report. The report draws on insights from across the transportation industry, SITA’s global research, and the latest cutting-edge feasibility studies to identify the most impactful changes that will lead to industry evolution. of the journey until 2033.

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