SHANGHAI, China, Dec. Feb. 15, 2022 (GLOBE NEWSWIRE) — C&A China is one of the most enduring and pioneering retailers in the global apparel industry. Waste2Wear is an award-winning sustainability pioneer turning plastic waste into beautiful fabrics and clothing. They are proud to be together now to announce a new sustainable range of men’s and women’s fashion for fall/winter made from recycled plastic bottles from Waste2Wear. Soft, stretchy and comfortable, winter clothing includes sweatshirts, joggers, hoodies, jackets and coats ideal for colder seasons. Make a conscious decision to protect our planet and choose products from the Wear the change-Collection.
To prove the authenticity of their claim, the entire C&A China collection is backed by Waste2Wear’s award-winning blockchain*, which is traceable and transparent at every step. This is achieved through a QR code on each item, through which one can learn more about the positive impact of recycled materials from Waste2Wear. This includes unique photos, contract numbers and dates for each stage of the supply chain, as well as a video showing the manufacturing and an environmental impact report showing that this production process uses 86% less water, 75% less CO2 and uses 70% less energy than non-recycled fabrics.
Mark Ainsworth, President of Brand & Sustainability at C&A China, said, “C&A has a long and proud history as a pioneer and innovator in sustainable practices. I believe this important collaboration between C&A China and Waste2Wear can be the start of a new chapter for the brand as we strive to pave the way for a green fashion future together.
Monique Maissan, CEO and Founder of Waste2Wear, said, “China has been my home for 25 years and I have dedicated my life to creating beautiful and sustainable fashion here from recycled materials. I am happy that an icon like C&A China stands behind its belief in providing more sustainable options.
About Waste2Wear:
Waste2Wear creates high quality, innovative and sustainable textile products from recycled waste. It challenges the textile industry to be a force for good and redefines what is possible in the circular economy.
For more information, please email orla@waste2wear.com / www.waste2wear.com
- 2022 Golden Apples Award in the Innovative Blockchain Recycling Model category
- 2021 World Sustainability Award for the most sustainable supply chain thanks to the unique blockchain Waste2Wear
The photos accompanying this press release are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/db7f9935-3b0e-4078-af4a-5d0bd7f13351
https://www.globenewswire.com/NewsRoom/AttachmentNg/92152bc7-e0b1-42e1-a43e-7ab674b611d4
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