Mastercard launched its educational program, The Belle Block, in Latin America. This aims to integrate five million women from the region into the cryptocurrency ecosystem by 2030. In an official statement, the payment processing giant reports that it unveiled its new initiative during the Mastercard LAC Innovation Forum 2022, held in the city of Miami, USA. The event brought together experts from around the world to discuss how innovation is driving the new economy and how the metaverse and blockchains are transforming human relationships and how the future of the money is collected. Especially in this era where the digital and physical worlds are merging, opening up new opportunities for social and economic interaction, Mastercard is focused on educating and empowering women and non-binary people to benefit from the Web3″.
The Web 3.0 or Web3 approach focuses on developing a blockchain-based cyberspace that is partially decentralized and where users can create, own, and monetize content. Mastercard executives say the company believes humanity will live together in the metaverse in the future. Therefore, they are determined to help more people learn about the cryptocurrency ecosystem. However, as data provided by MasterCard shows, adoption is faltering in the education sector. Seventy-seven percent of Latin American women interested in cryptocurrencies said they would use them if they understood them better, according to a study conducted by the company in June, which included 35,000 consumers in forty countries.
The Mastercard team says the company believes in the power of cryptocurrencies and their ability to create a better future that includes everyone. This is how the Belle Block initiative for Latin America and the Caribbean was born. The expansion in the region is being done in partnership with WAGMI Latam, an initiative to increase the participation of Latinos living in the United States and Latin America in the Web3 world, MasterCard said in its statement. She adds that The Belle Block partners with the founders of groups that promote education and collaboration to ensure that Latin American women are co-creators and active participants in the evolution of the Web3 ecosystem.
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