Cooperation between Warner Music Central Europe and the NFT twelve x twelve platform sets new standards in terms of community building on Web3
Fitness star Pamela Reif celebrates NFT premiere
Warner Music Central Europe is a global strategic partnership with the NFT platform twelve x twelve received. The connection to twelve x twelve-Marketplace and -Metaverse open up innovative possibilities for fan integration and campaigns in Web3 for artists from Warner Music Central Europe, and thus new access to their fans. The cooperation is characterized by the emphasis placed by the label on technologies of the future.
“Technology is changing the way we consume music and the way fan communities can express their passion and be creative. We want to offer our artists new forms of interaction and support them on their journey to the Metaverse with their fans. then Marec Lerche, Business Development Manager, Warner Music Group Germany. “As a leading European NFT music startup, twelve x twelve therefore a perfect partner.
in the twelve x twelve-Metaverse, fans can discover their artists in an innovative way and closer than ever. A strategic NFT campaign construction accompanies artists before and after the release (drop) of NFTs to create dynamics between fans and artists and provide smooth user experiences.
Pamela Reif Celebrates the Success of Her First NFT: Focus on Fans, Share “1 Billion Views” Prize Per Token.
Since the start of the cooperation between Warner Music Central Europe and Pamela Reif in 2019, the partnership has been characterized by new and innovative ways for fans, community building and music integration. This can now also be seen in Pamela Reif’s past NFT campaign in cooperation with twelve x twelve. The fitness influencer, who has become a social media star in recent years, celebrated the Until Saturday twelve x twelve their first NFT.
The aim of the NFT cooperation was proximity to fans: with the purchase of a Pamela Reif NFT, fans could acquire their personal share of Reif’s “1 billion views” YouTube prize, which was awarded to the fitness icon – in other words, they share social media success with the fitness influencer. The proceeds from the 500 digital tokens, worth 2 euros each, were doubled by Warner Music and then donated to the cold bus in Karlsruhe during the cold season. The chips were inside sold out in an hour.
Additionally, fans were lucky with their token of In the wings-To be drawn as a guest on the set of a Pamela Reif fitness video shoot with an as-yet-unnamed Warner artist.
Jan Denecke, CEO and Co-Founder, twelve x twelve, on the cooperation with Warner Music Central Europe: “The future of music lies in Web3. The trend is now also moving towards digital ownership, made possible by NFTs. Co-creation and a whole new type of interaction between artists and fans as well as democratized communities are gaining relevance. We are therefore very happy to have a strong partner by our side in Warner Music Group, so that together we can help shape the musical experience of tomorrow.
Cover photo Jan Denecke Photographer Benjamin Held
Source Twelvebytwelve GmbH