“LOVE” Collection: NFTs Gain Popularity in the Sports Industry: First NFT Tennis Collection Launched | new

• The Tennis Federation launches an NFT collection of 300 pieces

• A real game situation is simulated on each NFT

• Despite many projects: 2022 will be a weak year for the NFT industry

NFTs have also long since found their way into sports. For example, there is a separate NFT collection for the 2022 FIFA World Cup in Qatar. adidas recently launched the second phase of its Metaverse collection. Now there are also NFTs for tennis fans.

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The slightly different memory of the ATP finals

The popular final of the ATP international tennis tournament series takes place in Turin every November, this time Serbian Novak Djokovic left the court as the winner. Tennis fans can pick up some very special souvenirs from this year’s tournament: On Tuesday, December 6, the ATP will launch the NTF Tennis Collection called “LOVE”, which consists of a total of 300 generative digital artworks. The artist behind the new NFT tennis collection is Martin Grasser and he is from San Francisco. Grasser has built a remarkable reputation in the industry and is supported by the artistic agency ARTXCODE. By the way, anyone who has purchased an NFT can also order a physical print of the work afterwards. When the NFTs are then traded on the secondary market, a percentage of those sales are donated directly to the mental health organization Giving Block.

This is what the tennis collection digital tokens look like

Grasser worked with official in-match data to create the NFT art, allowing him to depict the story of a Finals-winning match with artistic license. NFTs show tennis balls on a colored background. However, these are not chosen randomly, but reflect real game situations. There are various game-changing situations, such as championship winning points, match winning points, and set winning points, of varying rarity.

Thanks to official data, balls can be displayed in their exact position, speed and direction of travel. “Art is in everything – in a journal, a letter, a swing at a tennis match. These ordinary objects and moments can be broken down into simple components and reassembled into more complex languages,” quotes “Tennis.net “the artist. FIT Servici General Manager Marco Martinasso praised the NFT collection in the highest tones. He is delighted that fans now have special moments from Turin and can always remember them in this innovative way.

NFT: imminent demise – or next boom?

How is the NFT market in general? Some market watchers believe that NFTs will disappear as quickly as they appeared last year. The Austrian daily “Der Standard” published an obituary entitled “2020 to 2022: Rest in Peace, NFT” in mid-August. Nevertheless, despite the current crypto crisis and the associated decline in the volume of the global NFT market, the tennis collection, like many other NFT projects, proves that digital artworks arouse great fascination despite the crisis of the cryptography. Many businesses, artists, and collectors remain interested in NFTs, as evidenced by the hype surrounding the Reddit exchange platform for NFTs. Over three million Reddit users now have an NFT wallet.

But even some positive developments cannot hide the fact that 2022 will go down in NFT history as a year of disillusionment. Whether NFTs will experience a resurgence in the coming year depends in part on the development of the vast crypto market. It is also crucial to know if the Metaverse really has as flowery a future as hopes, among others, the CEO of Meta Platforms, Marc Zuckerberg. Certainly, lower key interest rates would also be beneficial, so that growth-oriented companies that have recently been penalized benefit from better credit conditions and greater confidence from the investment community.

editorial office finanzen.net

Image sources: archy13 / Shutterstock.com, icedmocha / Shutterstock.com

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